We sat down with Iris Cherng, founder of House of Honey Belle, to talk about this season of transition, the unveiling of the rebrand this year, and what hope looks like as we step toward 2026.

Family photo: Calvin Hang, Iris Cherng, and Lotus Bloom Hang, spending Christmas this year in Las Vegas, NV.

Q: As you reflect on 2025, what are you most present to right now?

Iris: A deep sense of gratitude, and a sense of arriving. This year marked 10 years of Honey Belle, and we went through an unveiling of a new chapter. This year felt like a year of integration and release. It held everything we’ve moved through over the past five years—the lessons, the challenges, the heaviness of these 5 years post-covid, the seasons of survival, the learning, the unlearning, and the releasing of it all. There’s a feeling of thank you for all that shaped me. It feels like a long exhale. As we move toward 2026, I’m turning the page with hope. With an intention to begin a new chapter, a renewed perspective, a sense of renewal and evolution.

Q: You’ve unveiled this rebrand to House of Honey Belle in 2025. What does this evolution represent for you?

Iris: The rebrand feels less like a reinvention and more like a return. Honey Belle has always been about care, ritual, and healing. But now we’re naming the larger vision more clearly: House of Honey Belle: a multi-generational house of healing. A place, a brand, a community that's here to support humans throughout different chapters of their life. The rebrand reflects a sense of maturity and growth. It reflects refinement. It reflects choosing depth over speed.

Q: When you say “multi-generational house of healing,” what does that mean to you?

Iris: It means creating something that lasts beyond trends. Something that can hold mothers, children, elders, families, and individuals at different stages of life. We are continuing to reformulate and build our wellness and skincare collection, and building our fullest expression of daily rituals extending to you, your home, and your quality of life. It’s the ritual, community, healing spaces, connection, and presence. It’s online and in-person. I want House of Honey Belle to feel like a place you can return to again and again, no matter where you are in your journey. A place that inspires and gives each individual space and time to connect with themselves and each other in a deeper way.

Dr. Tina Hou, Iris's mom, at their Gua Sha Bar when they volunteered together as a family in Los Angeles at a Wellness Retreat hosted by a mental health-focused non-profit.

Q: Growth is often talked about financially and numbers. How do you define growth now?

Iris: Growth to me (now in my 30's and after healing through burnout & hustle culture) looks more like being intentional and having space and compassion for myself as a human. It looks more like accepting where we've been, including the parts that were hard. In order to have made it here and reach this "huge milestone" of 10 years, we needed to take out a business loan post-COVID. It almost feels logical and normal to feel stressed and ashamed from having business debt, but I'm choosing to relinquish the shame and guilt, and instead trusting my intuition and my higher self and purpose with our community and what we're building here at House of Honey Belle. Sometimes you really have to take a risk and invest time, energy, and resources for what you believe in. Growth for me this year looks like choosing to move forward with intention, purpose, and faith over fear.

Q: How has that experience shaped how you’re building the brand now?

Iris: It made me more intentional and clear on our standards and our brand messaging. Moving forward we're even more deeply committed to upleveling our quality across the board: ingredients, formulations, packaging, customer experience, and the way we show up for our community. But it’s also about worth. Believing that we (and our community members!) are always worthy and deserving. We're aiming to be more thoughtful about how we view ourselves and what we're out to create. This belief changes everything.

Q: What can the community expect from House of Honey Belle next?

Iris: Better products. Higher quality. Deeper care. We're building out a few collections that are in the pipeline to launch into the new year. Also more spaces and time to spend connecting and healing together. This includes online and in-person events, community offerings, as well as healing experiences through The Healing House in Brea. We’ll also be expanding virtual offerings like reiki healing, prenatal yoga, guided sessions, so we can reach people in any part of the world. This next chapter is about accessibility without dilution. Intimacy without exclusivity. We currently host community events online and in-person through our Luma Calendar.

Friday Night Soft Reset, a reiki sound bath hosted at The Healing House in Brea, CA.

Q: Are there any new products or offerings you’re currently working on or excited about?

Iris: Yes, and they’re all very close to my heart. The rebrand into House of Honey Belle represents healing through the generations, and that’s really guiding the foundation of our product collections that we've been developing. We're envisioning different ways to support different chapters of the human journey: through ritual, care, and intention.

Here's a few teasers:

• We're working on the newest generation of our Honey Belle skincare rituals, re-imagining what the future of the Honey Belle line can look and feel like with an upleveled approach to our og skincare collection. We’re currently conducting a Community Study (really loving the feedback so far btw!). Coming Summer 2026.

• We're also developing a line called Houlistic, which is deeply personal. It’s inspired by my mom’s background in Traditional Chinese Medicine and alternative healing, and named as a tribute to her maiden name, Hou. This line honors Eastern-rooted wisdom, holistic wellness, and the idea that healing can be both ancient and intuitive. Coming Summer 2026.

• And an eco-luxe baby care line called Honey Baby, inspired by our daughter, Lotus Bloom. Becoming a mother shifted my perspective in many ways. This line is rooted in softness, trust, care, and connection, for both babies and the people caring for them. All using the same brand ethos of simplicity and ingredient standards. Coming Winter 2026.

All of it feels like an extension of our family story, and of the larger vision for House of Honey Belle as a multi-generational house of healing that continues to grow and evolve alongside us.

Q: As you look toward 2026, what does hope feel like to you?

Iris: Hope feels more quiet and internal now, more grounded and more intentional. It’s not about proving anything. It’s about trusting what’s being built, brick by brick, day by day, and with thoughtfulness. It’s about believing that slow, intentional growth is still growth. And it’s about knowing that what we’re creating has room to continue to evolve, shape-shift, and unravel to its fullest expression.

Q: If you could leave the community with one thought as we close out 2025, what would it be?

Iris: You don’t have to rush your becoming. Whether it’s a business, a healing journey, or a personal chapter or project, you’re allowed to move at a pace that feels sustainable and true. Growth doesn’t always look loud, fast, and strong. Sometimes it looks quiet, sometimes it looks soft, and sometimes it looks slow. As House of Honey Belle steps into 2026, this next chapter is less about expansion for expansion’s sake, and more about deepening. Into care, into quality, into community. What’s being built is not just a brand, but a place to return to. A place that honors growth in all its forms, welcomes each season of life, and makes room for becoming at a pace that feels true.

I am just so grateful to walk on this path together (special shoutout to the humans that have been here for 10 years!! T_T). If you're new here, hi! Thank you! We appreciate you! Thanks for being here on this healing and self-love journey, here on this path to discovering ourselves in a deeper, much more meaningful way.

Cheers to a New Year. Here's to continuing to shape, mold, and build something that impacts generations to come. Here's to finding a purpose bigger than ourselves. To 2026! *raises water glass*